The Founders
Building the Operating System for Multi-Channel Commerce
Michael Broughton and Roderick Henley II founded Growth Sync to give multi-channel brands one unified layer across every platform they sell on — so teams can focus on growing, not managing tabs.
Michael Broughton
Founder & CEO
Michael Broughton co-founded Growth Sync in 2024 alongside Roderick Henley II with a singular focus: give multi-channel e-commerce brands a single operating layer across every platform they sell on. Together, they built Growth Sync from day one — unifying Shopify, Amazon, TikTok Shop, and Instagram into one AI-native dashboard that eliminates the tab-switching, manual reconciliation, and missed revenue that comes with selling everywhere at once.
Before Growth Sync, Michael founded Altro (also known as Credit Starter and Perch Credit), a fintech company focused on helping consumers build credit through everyday spending — rent, subscriptions, and more. The company served thousands of users and attracted venture backing before Michael turned his focus to commerce.
Based in Los Angeles, Michael brings a product-first, founder-operator perspective to everything Growth Sync builds — deeply focused on AI automation, social commerce, and the infrastructure that lets brands scale across TikTok Shop, Shopify, and Amazon without adding headcount.
Forbes 30 Under 30 — Class of 2023TIME Best Inventions 2022Thiel FellowObama Foundation US Leaders 2023Stevie Award — Gold, Entrepreneur of the Year 2022Y Combinator S20Featured in: TechCrunch, Nasdaq, Black Enterprise
Roderick Henley II
Co-Founder & CMO
Roderick Henley II co-founded Growth Sync alongside Michael Broughton, bringing deep expertise in marketing strategy, brand development, and growth operations. As CMO, Roderick leads all go-to-market efforts — from brand positioning to customer acquisition — ensuring Growth Sync reaches the sellers who need it most.
Roderick's background spans performance marketing, content strategy, and community building, with a track record of scaling brands across social platforms. He brings the merchant perspective to Growth Sync's product decisions, keeping the platform grounded in real seller workflows.